Joe Rogers

Alder Technology Expands Wide Format and Dye Sub Print Industry Services


Company Welcomes Joe Rogers as new Print Solutions Expert


FOR IMMEDIATE RELEASE – PORTLAND, OR – May 3, 2017 – Print industry professionals now have an unbeatable resource to help them harness color management and print process control. Alder Technology ( announced today that they have welcomed Joe Rogers to their team as a Print Solutions Expert. Joe augments Alder’s industry-leading services with additional expertise in RIP software, as well as in the hot segments of wide format and dye sublimation printing.


“Our clients look to us for the technical and strategic guidance they need to take advantage of market opportunities,” said Alder Technology President Bruce Bayne. “Having Joe on board will further expand both our reach and expertise to help more customers set the standard for color and quality, and to replace wasted time and resources with productivity and profit.”


Rogers comes on board after years of partnering with Alder, contributing his passion for color and specialized knowledge on a project basis. His experience in multiple aspects of print – from sales and quoting to workflow to production – enables him to collaborate deeply with stakeholders across a project and quickly identify areas that are hampering a print organization’s effectiveness.


“When customers reach out for print process consultation, they are typically reacting to a symptom,” said Rogers. “I’m well versed in dealing with those symptoms, but I prefer to go deeper. Focusing on the root problem, and curing the affliction at its source, is what delivers true value. My goal is to significantly improve a company’s bottom line in a lasting way.”


Joe’s previous experience includes a position at EFI, where he supported Fiery® XF, the company’s wide-format inkjet digital front-end and color management workflow RIP. He also served as point-person for EFI’s acquisition of sublimation print manufacturer Reggiani. Previously, in his role at Caldera, he supported all aspects of color management for the company’s RIP software for large and grand format printers. His earlier print industry experience includes five years with screen-printing pioneer MetroMark.


About Alder Technology

Alder Technology provides the solutions, training, and support printers need to increase their profitability through the power of color management and process control. We apply more than 40 years of experience to analyze your production processes from beginning to end and identify improvements that take your quality and customer satisfaction to new heights. Headquartered in Portland, OR, we provide solutions for the industry’s top commercial offset print, wide/grand format, packaging and label, signage, marketing, advertising, design, and other print providers. Alder President and G7® Certified Process Control Expert Bruce Bayne is also Founder of SpotOn! Press (, which develops software to support the printing and signage industry.


To learn how Alder can improve your print productivity and profitability, visit:


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Copyright 2017. All brand names are the property of their respective owners and may or may not be trademarked.


PR Contact:
Karamy Muessig
Xposure Unlimited
T: 503-750-9041


Marketing/Sales Contact: 
Amanda Brazel
Alder Technology/SpotOn! Press
T: 503-226-7598

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Print facilities say their biggest challenges to printing great color come in customer files. No matter how well a printer manages color in-house, the settings used on inbound files will always affect the quality and color of the final output.

So how should print files be set up?

Most importantly: If you have a specific print shop you plan on working with, always follow their artwork guidelines for the best color results. Following a printer’s specs will reduce the pre-press time required to prep your file for printing, saving you time and money. A printer will tell you what they need to get the best results for their process.

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Color Basics

Color is dynamic. We all see it a little differently, because color is the physical response of the eye to light + the mental interpretation of those responses. This makes printing color accurately a bit tricky until one has a basic understanding of color space.

First, all color starts with light. The color of a physical object is the result of projected light reflecting off the object. Your eyes + brain interpret what gets reflected, and the result is the color you see. A red apple, for example, reflects red wavelengths of light and absorbs all others. You see the reflected red wavelengths. As ambient light decreases, colors appear to fade because there is less light and, therefore, less color.

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Color Management 101 - Printer Consistency

Color Management 101: Printer Consistency


Let’s be honest, no printing device is truly consistent. Print variance is inevitable. While minor variation over the course of weeks is normal, what you should be concerned with is either a sudden change outside the normal variation or a slow degradation over time. Some variation is mechanical in nature, like a print head getting clogged, and some variation comes from external variables such as temperature and humidity.

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Color Management - Process Control

Color Management 101: Process Control


When was the last time you spent hours selecting colors on your screen for a project to then send it to print and have your colors come out looking totally different? Color management is the key to keeping your color consistent. Companies who invest in managing their color workflows will quickly reap the benefits of accurate color, less waste and higher productivity!  
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What is a RIP and should you be printing with one?


What is a Raster Image Processor (RIP)

A computer and printer speak different languages. The computer language needs to be translated to the printer language so the final print matches what is on the computer screen. If you were to travel to China without knowing Chinese you would need a translator to communicate with the locals. If your artwork does not have a translator for its trip through the printer, the final result could be very unexpected and costly.

Technically speaking, a RIP is software used in a printing workflow. It produces a raster image also known as a bitmap from a page description language such as PostScript, Portable Document Format, XPS or another bitmap of higher or lower resolution than the output device. The bitmap is then sent to a printing device for output.

  • Quick Tip: What is the difference between raster and vector images?

    • Raster images are made of pixels and are a set resolution. Photographs and scans are raster images.
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(Quick Tip Video) Installing ICC profiles on a Mac and Windows


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Click here to go to windows instructions

Mac Instructions

1) Download the ICC Profile you wish to use.

Go to to find a list of free Epson and Hahnemuhle profiles. From here choose your printer and media type and select “download profile” to the specified folder of your choice.

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For professionals and consumers alike, inkjet printing technologies have made producing full color high quality photographs, documents, and fine art reproductions easier, cleaner, and more affordable.

Today, there are two primary types of inkjet print head technologies in use: Piezo (Epson Printers) and Thermal (Canon and HP Printers). In this blog we will be exploring the main difference between the two, as well as some advantages and disadvantages of both.

How does Epson’s Micro Piezo print head work?

In the Epson Micro Piezo print head, microscopic piezoelectric elements (like crystals and ceramics) are built behind the print nozzles. When an electrical charge is applied to them, these elements bend backward, forcing precise amounts of ink onto the substrate (see Diagram 1). Because electrical charges can be turned on and off like a switch, there is a vast amount of control over the rate of ink being ejected through the nozzle Continue reading

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Keeping it simple, here are the three things you have to remember about ICC profiles when it comes to printing.

  1. ICC profiles describe how a specific device prints color on a specific media. It translates file data being printed so the file prints color correctly on that media.
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Matte Black vs. Photo Black


Most modern pigment inkjet printers use both a photo black ink and a matte black ink (not simultaneously though). In trying to develop a darker black ink for uncoated papers (cotton fine art, watercolor papers and other matte uncoated papers) the manufacturers were unable to get the ink to dry on coated papers, so they had to resort to two inks. Standard black, usually referred to as photo black, for glossy, semigloss, satin, semimatte, and luster papers, and matte black, which prints darker on the uncoated fine art papers but doesn’t dry on the coated papers.

Customers often ask if they need to use Matte Black ink with a certain paper. There are several ways to find out.
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